
An analysis of "Product Placement" as a strategic communication instrument
- Undertitel
- With particular regard to its effects on viewers of cinema and television film
- Författare
- Michael Knöppel
- ISBN
- 9783838612669
- Språk
- Engelska
- Vikt
- 195 gram
- Utgivningsdatum
- 1999-02-08
- Förlag
- Diplom.de
- Sidor
- 144