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Ambush Marketing & the Mega-Event Monopoly
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Ambush Marketing & the Mega-Event Monopoly

Författare:
inbunden, 2012
Engelska
This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model.
Undertitel
How Laws are Abused to Protect Commercial Rights to Major Sporting Events
Författare
Andre M. Louw
ISBN
9789067048637
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2012-06-07
Sidor
764