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Ambush Marketing & the Mega-Event Monopoly
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Ambush Marketing & the Mega-Event Monopoly

Författare:
inbunden, 2012
Engelska
This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model.
Undertitel
How Laws are Abused to Protect Commercial Rights to Major Sporting Events
Författare
Andre M. Louw
ISBN
9789067048637
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
7.6.2012
Sidor
764