
Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm. A Qualitative Study on Sporting Goods Industry
- Författare
- Thomas Roßberger
- ISBN
- 9783736990340
- Språk
- Engelska
- Vikt
- 207 gram
- Utgivningsdatum
- 2015-11-11
- Förlag
- Cuvillier
- Sidor
- 152