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Advertising International

Författare:
Engelska
Serie: Comedia
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
Undertitel
The Privatisation of Public Space
Författare
Armand Mattelart
ISBN
9780415050647
Språk
Engelska
Vikt
430 gram
Utgivningsdatum
1991-10-17
Förlag
Routledge
Sidor
256