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Advances in Chinese Brand Management
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Advances in Chinese Brand Management

Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
Upplaga
1st ed. 2017
ISBN
9781352000108
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2016-11-24
Förlag
Palgrave
Sidor
354