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Advances in Advertising Research XIV
e-bok, 2024
Engelska
Läs i Adobe DRM-kompatibel e-boksläsareDen här e-boken är kopieringsskyddad med Adobe DRM vilket påverkar var du kan läsa den. Läs mer
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.
- Undertitel
- Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
- Redaktör
- Martin K.J. Waiguny, Alexandra Vignolles
- ISBN
- 9783658447137
- Språk
- Engelska
- Utgivningsdatum
- 2024-08-01
- Tillgängliga elektroniska format
- Epub - Adobe DRM
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- Dator
