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Advances in Advertising Research (Vol. IV)
?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012.
- Undertitel
- The Changing Roles of Advertising
- Redaktör
- Sara Rosengren, Micael Dahlén, Shintaro Okazaki
- ISBN
- 9783658042165
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2015-06-12
- Förlag
- Springer
- Sidor
- 407
