Spara
A Concise Guide to Market Research
Författare:
häftad, 2016
Engelska
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
- Undertitel
- The Process, Data, and Methods Using IBM SPSS Statistics
- Författare
- Marko Sarstedt, Erik Mooi
- Upplaga
- Softcover reprint of the original 2nd ed. 2014
- ISBN
- 9783662519813
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2016-09-17
- Sidor
- 347
