Sökt på: stefan engeseth
totalt 5 träffar
Sharkanomics 2
Sharks are nature's most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they …
Detective Marketing
"Some really good examples of business metaphors" TOMPETERS! "There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseth's new book. The …
The Fall of PR & the Rise of Advertising
2002 kom Al Ries succébok "The Fall of Advertising and the Rise of PR", som skakade om marknadsföringsvärlden i grunden. Nu kommer en ny omskakande bok med ambitionen att utmana de …
Sharkonomics
Ten ways, inspired by the way of the shark, to gain market share for companies of any size.