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Sustainable Luxury Brands
Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the …
Dual-Process Theories in Moral Psychology
This anthology offers a unique collection of contributions focusing on the discussion about the so-called dual-process theories within the field of moral psychology.
Firebrand Waves of Digital Activism 1994-2014
This book introduces four waves of upsurge in digital activism and cyberconflict. The rise of digital activism started in 1994, was transformed by the events of 9/11, culminated in …
Brand Management
Brand Management - 3 Manuscripts in 1 Book, Including: Business Branding, Marketing Strategy and Business Development. 1)BUSINESS BRANDING:7 Easy Steps to Master Brand Management, …
How to Get Sample Goods: For Free: Get Products on Test from Top Brands
Lets start by thanking you for having confidence in looking at buying my guide. What you are about to discover in this guide is actually no secret in the business community, and …
Branding Blocks: A Guide for Developing a Brand and Image for Success
Your brand and image are two major components necessary for success, but often neglected. BRANDING BLOCKS: A GUIDE FOR DEVELOPING A BRAND AND IMAGE FOR SUCCESS aids its readers in …
Triplehorn Brand (Books 1-3)
The Masterbrand Mandate
Advance Praise for The Masterbrand Mandate "The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibility of the entire enterprise, led …
Effects of Reference Groups and Country of Origin on the Relationship of Service Quality Expectations and Choice of Brands
Doctoral Thesis / Dissertation from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 4.0, Jain University, language: English, …
Reinventing Fashion Retailing
This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing.
Brand Extension and Cognitive Style and their Impact on the Consumers' Evaluations
Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,3, University of Kaiserslautern, language: English, abstract: …
Death In High Heels
It's a big day at Christophe et Cie, a small couture house off Regent Street. Mr Bevan will announce which of his staff he is sending to France to be general manager of a new …