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Start with Success
As part of a way of redefining how people undertake, this book is written with the whole purpose that the reader can understand some of the fundamental notions about the economy …
Corporate Cultures And Global Brands
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case …
The Origins of Famous Brands
We take brands for granted: they surround us and pervade our everyday life. But have you ever wondered where they come from, and why they became successful? The histories are …
The Brand Ambassador Handbook: Learn How to Make Money Promoting Major Brands, Travel the World, & Have Fun!
Nation Branding in Modern History
A recent coinage within international relations, nation branding designates the process of highlighting a country s positive characteristics for promotional purposes, using …
BRANDING DAY
Branding day is an exciting day in the life of every young cowboy, especially one named Haze, as he rides his pony, Cactus, across the pasture, gathering cattle to get ready for …
Brand From the Inside
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a …
The Economics of Quality, Grades and Brands (Routledge Revivals)
Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a …
Start Smart Guide to Brand Differentiation
The Brandings Game
Corporate Cultures And Global Brands (Second Edition)
This insightful volume covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. Each …