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Jesse Jackson rode where the law feared to go... but Tex Arnold swore that he would get him! The Jackson Trail is another outstanding western that demands your attention. Packed …

Advances in Veterinary Science and Comparative Medicine, Volume 23: Basic and Clinical Aspects of Veterinary Immunology provides information pertinent to the basic and applied …

A fast-paced western tale, as tough rebel Destry is sent to prison for years, serving time for a crime he did not commit. Once out, he seeks revenge on the jury members who sent …

As part of a way of redefining how people undertake, this book is written with the whole purpose that the reader can understand some of the fundamental notions about the economy …

This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case …

We take brands for granted: they surround us and pervade our everyday life. But have you ever wondered where they come from, and why they became successful? The histories are …

A recent coinage within international relations, nation branding designates the process of highlighting a country s positive characteristics for promotional purposes, using …

Branding day is an exciting day in the life of every young cowboy, especially one named Haze, as he rides his pony, Cactus, across the pasture, gathering cattle to get ready for …

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a …

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a …