Sökt på: marknadsföring
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Basics Advertising 02: Art Direction
"Basics Advertising: Art Direction" is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of …
Handbok för innesäljare
Det är på tiden att en av de största yrkesgrupperna på svenska företag får en egen handbok. Här finns boken för dig som pratar med kunder i telefonen, ringer nya och jobbar hårt …
Start with the Story
Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?People don't just …
Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results
WHAT CAN STORYTELLING DO FOR YOU? Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts …
Insight Selling
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and …
The Seven Pillars of Customer Success
As a customer success leader, whose insight do you rely on for success?Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons …
The Fall of PR & the Rise of Advertising
2002 kom Al Ries succébok "The Fall of Advertising and the Rise of PR", som skakade om marknadsföringsvärlden i grunden. Nu kommer en ny omskakande bok med ambitionen att utmana de …
Building a Brand: The 7 Important Steps
Play Bigger
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today …
What Clients Love
In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing …
Seducing the Subconscious
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our …
Affective Governmentality
This book investigates the subjectivities in education arising from the triumphant mobilisation of care as portrayed in educational advertisements, and provides a novel theory of …