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The Best of No B.S.
The ultimate Dan Kennedy collection.Millionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you're not focusing on converting social media traffic into sales, …
Communication Strategy of the Benetton Group
United Colors of Benetton. a Company of Colors and Controversies
Scholarly Paper aus dem Jahr 2003 im Fachbereich Wirtschaft - Marketing, Unternehmenskommunikation, CRM, Marktforschung, einseitig bedruckt, Note: 1.0 (A), Hawai'i Pacific …
Qualitative Research in Digital Environments
This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are …
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers. They were so …
Marketing and Sustainability
In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability …
Advances in Luxury Brand Management
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the …
Chinese Way in Business
This book is a comprehensive, expert guide to doing business in ChinaWestern technology, management expertise and capital have fueled an incredible expansion of China's economy. …
22 Immutable Laws of Marketing
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of …
Basics Advertising 02: Art Direction
"Basics Advertising: Art Direction" is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of …
Handbok för innesäljare
Det är på tiden att en av de största yrkesgrupperna på svenska företag får en egen handbok. Här finns boken för dig som pratar med kunder i telefonen, ringer nya och jobbar hårt …
Start with the Story
Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?People don't just …