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Be Our Guest (10th Anniversary Updated Edition)
Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the tenth anniversary of the original Be …
Truth, Lies, and Advertising
"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, …
Public Relations: Strategies and Tactics, Global Edition
Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. …
From Those Wonderful Folks Who Gave You Pearl Harbor
In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenueduring the golden age of advertising. It caused a sensation, became a bestseller …
22 Immutable Laws of Marketing
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
The new meddpicc : a guide how to scaling up sales, reaching sales targets, and thriving in a fast-paced AI and internet-driven B2B sales environment.
THE NEW MEDDPICC - A seller’s guide to scaling up sales, reaching sales targets, and thriving in a fast-paced AI and internet-driven B2B sales environment. THE NEW MEDDPICC is …
Psycho-Selling: Double Your Income from Sales in 8 Weeks
StoryBranding 2.0
Storybranding 2.0: The ultimate how-to book about brand storytellingBrand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting …
500 Social Media Marketing Tips
*** Updated SUMMER 2021 *** The most up-to-date social media book for small businesses and entrepreneurs ***Want to attract customers and drive sales using social media? …
Sustainable Human Resource Management Strategies and Practices
The 2nd edition of Sustainable Human Resource Management: Strategies, Practices and Challenges delves into the evolving landscape of sustainable HRM. Replacing three chapters, it …
Beyond Selling: The Ultimate Guide to Sales Enablement
In today's fiercely competitive sales landscape, standing still means falling behind.Every deal is a battle. Every customer is a conquest. To win, your sales team needs more than …
Network Marketing Success Blueprint: Go Pro in Network Marketing: Build Your Team, Serve Others and Create the Life of Your Dreams
TOP #1 NETWORK MARKETING and MLM SECRETS REVEALED Learn the Best Strategies from REAL Network Marketing Professional Finally, Go Pro with this Network Marketing Blueprint Here is …