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In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the …

This book explores layout in the broadest sense. As a fundamental aspect of graphic design in all its forms, you need to understand the basic principles in order to create …

Aimed at researchers seeking to engage the public with their work, as well as postgraduate students exploring practical research communication, this book provides a theoretically …

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for …

A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger SaleEveryone knows that the best way to create customer …

“To have the preeminent graphic designer in America—the leading proponent of the Modern—intelligently and forcefully speak out makes this a document for today and the ages. Rand’s …

A SHORT COURSE IN MARKETING BASICS.7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short …

Public Opinion is Walter Lippmann's groundbreaking work which demonstrates how individual beliefs are swayed by stereotypes, the mass media, and political propaganda. The book …

Conjoint Analysis: Advanced Methods by Paul Green pushes the boundaries of marketing science by introducing sophisticated extensions and applications of conjoint techniques. This …

Cold Email is a superpower. According to “Cold Email King,” Alex Berman and business executive Robert Indries, business professionals can take their sales teams to the next level …

There are buzzwords everywhere in business and marketing. It's easy to be overwhelmed and swamped by them. You shouldn't fear them though; you should instead look to embrace them. …