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Ogilvy on advertising
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising …
Pre-Suasion
When it comes to persuasion, success can begin before you say a word. An instant classic. Forbes Utterly fascinating. Adam Grant, author of Originals and Give and Take Shockingly …
Marketing Imagination
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard …
The Customer Centricity Playbook
2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate …
Selling Is Hard. Buying Is Harder.
Enable Your Buyers for Faster B2B SalesWhat drives B2B sales most effectively--focusing on what you do as a salesperson or on what your champion and the buying group does behind …
Kommunicera inkluderande : en handbok för alla som kommunicerar på jobbet
Hur kommunicerar man inkluderande? De flesta av oss ägnar en stor del av vår arbetstid åt att kommunicera med medarbetare, kunder, patienter, elever eller andra som vi kommer i …
Marketing Management, Global Edition
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest …
The Transparency Sale
The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those …
Trust Me, I'm Lying
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or …
Passive Income, Aggressive Retirement
Wish you could make more money, quit your job, or become financially independent? It all starts with passive income.Finance guru, former financial advisor, and Amazon bestselling …
Research That Scales
Most organizations fail to tap into the game-changing power of research. Research That Scales is the ultimate playbook for transforming your research practice, whatever its size or …
The Retail Revival
Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. …