Sökt på: marknadsföring

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in todays world deal with questions around …

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The …

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light …

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily …

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and …

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the …

Alla digitala tjänster har en påverkan på människa, samhälle och natur. Men sällan mäter vi och följer upp hur övergripande välbefinnande förändras som ett resultat av det vi …

With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

Ge omgivningen en positiv chock är en bok som handlar om Bemötande & Kundservice och är en uppföljare till succéboken Ge kunden en positiv chock såld i 17 000 ex. Nu reviderad och …

Vaalimarkkinointi ei ole ihan helppoa. Ehdokkaan pit muutamassa viikossa rakentaa itselleen br ndi, innostaa nest ji ja tuoda esiin vahvuutensa vakuuttavalla tavalla. Kilpailu …

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.