Sökt på: Böcker av B. Joseph Pine
totalt 22 träffar
Designing Experiences
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a …
Delirious Naples
This book is addressed to “lovers of paradoxes” and we have done our utmost to assemble a stellar cast of Neapolitan and American scholars, intellectuals, and artists/writers who …
Authenticity
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes …
Latina/o Discourse in Vernacular Spaces
Taking up the charge to study discourses of marginalized groups, while simultaneously extending scholarship about Latina/os in the field of Communication, Latina/o Discourse in …
Authenticity
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sellor how you sell it? If so, welcome to the club. Inundated by fakes …
Experience Economy, With a New Preface by the Authors
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they …
Designing Experiences
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a …
Do You Want to Keep Your Customers Forever?
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, …
X Thinking
X Thinking explores the necessity and components of stronger brand eXperiences, born from the accelerating consumer market in China. Written by co-authors Jason Huang and Michael …
Infinite Possibility
Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage …
Experience Economy, Updated Edition
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The …
Age of Experiences
In The Age of Experiences, Benjamin Kline Hunnicutt examines how the advance of happiness science is impacting the economy, making possible new experience-products that really make …