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Branding that Means Business
New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.
How to Sell Anything to Anybody
"The world's greatest salesman" reveals the spectacular selling principles that have brought him to the top of his profession as he offers helpful advice on how to develop customer …
Public Relations
Marketing Michelin
One of the world's largest tire makers and an international corporation with interests in countries around the world, Michelin is also a uniquely French company, one that …
How not to Plan
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the …
Handbook on the Psychology of Pricing
NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA★ 2021 update out now. Please find instant access on the website. ★"Favorite 5 Books on Pricing"―Journal "Consumer Neuroscience in …
7 Steps To Success In Deen & Dunya for Muslim Entrepreneurs & Professionals
The 22 Immutable Laws Of Marketing
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the …
Bang for the buck : the science of creating effective marketing
As a marketer, you face many dilemmas: Should you focus on brand-building or sales-focused marketing? Should you use rational or emotional ads? How should you evaluate different …
Flip the Script
This book will change the way you think about persuasion, and have you closing deals in no time.These days, it's just not enough to make a great pitch. Over decades of being …
Influence, New and Expanded
The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised …
NYCTA Graphics Standards Manual
The NYCTA Graphics Standards Manual contains scans of Massimo Vignelli and Bob Noorda's (Unimark) modernist masterpiece. The manual describes the design and construction for the …