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Design Your PERSONAL BRAND Presence
In this book, Diya Asrani has taken a simple, personalized yet impactful approach towards the concept of personal branding. She highlights a subtle amalgamation of her own stories …
Valley Thieves
At last, Silvertip faces his bitterest enemyin a final, deadly showdown! With his great stallion, Parade, and his ferocious wolf, Frosty, the legendary Silvertip brought many a …
Sensory Branding in a cross-cultural Context
Weird and Wacky Tales: Short Stories with a Twist
Standing On The Shoulders Of Online Giants: 7 Ways To Use BIG Online Brands To Position Your Business For Growth And Profits
Bullhearted Brand
grab the bull, and your brand, by the hornsThe statistics are infamous with anyone in the industry-newbie or veteran. Many restaurants never make it past year one, and even less …
Brand Management
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical …
Brand Loyalty and Consumer Behavior
How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer …
Developing Insights on Branding in the B2B Context
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to …
How to Create a Trade Mark, Protect it and Build your Brand
You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I …
The No Nonsense Guide to Personal Branding for Career Success
Y tu que me propones? Carta abierta a Marlon Brando
Y tu que me propones? Carta abierta a Marlon Brando se funden la historia de una vida y la intimidad de una carta "e;personal"e; destinada a este hombre estadounidense y …