Sökt på: Böcker av Jaywant Singh
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Routledge Companion to Contemporary Brand Management
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview …
Fidélité aux variantes de produits
Les produits des cat gories de biens de consommation rotation rapide se pr sentent sous diff rentes variantes, telles que les tailles et types d'emballages, les saveurs, les …
Routledge Companion to Contemporary Brand Management
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview …
Loyalty to Product Variants
Brands and Consumers
Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution …
Brand Management
How are brands created? How can their value be measured? What opportunities do co-branding and 'born global' digital brands present? Explore these areas and more with this clear …
The Routledge Companion to Contemporary Brand Management
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview …
Consumer Behaviour
aA serious, thoughtful consumer behaviour text that focuses on substance rather than whatas fashionable in academic circles.Professor Byron Sharp, Ehrenberg-Bass Institute, …
Brands and Consumers
Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution …
Loyalität zu Produktvarianten
Produkte in schnelllebigen Konsumg terkategorien gibt es in verschiedenen Varianten wie Packungsgr en, Packungstypen, Geschmacksrichtungen, Formen, Rezepturen usw. Diese Varianten …
Brands and Consumers
Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution …
Consumer Behaviour
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, …