Sökt på: marknadsföring
totalt 70 000 träffar
Jab, Jab, Jab, Right Hook
When managers and marketers outline their social media strategies, they often plan for the right hook-their next highly anticipated sale or campaign that's going to put the …
The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management
Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers …
Building the Athlete Brand
This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social …
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
The Framemaking Sale
This essential guide reinvents selling for today's B2B market, showing sellers how to overcome stalled deals and customer indecisionBusiness-to-business commerce is broken. Today's …
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, …
Sell or Be Sold
Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life canand shouldbe treated as a sale. And as sales expert Grant …
Kundmagnet : Bli en mästare på att attrahera affärer
Vill du skapa en stabil ström av lojala kunder som refererar dig vidare och hjälper din verksamhet att växa? “Kundmagnet” ger dig verktygen och strategierna för att bli en mästare …
Key Account Management
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on …
Corporate Communication
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been updated …
Make People Matter
Gap Prospecting