Sökt på: Böcker av Peter Cheverton
totalt 12 träffar
Key Account Management
Nyckelkunden är en av de viktigaste resurser som ett företag eller en organisation har. Key Account Management presenterar enkla och effektiva metoder för att identifiera, vinna, …
Key Account Management
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on …
Key Account Management
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on …
Key Marketing Skills
Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply marketing strategies in a real-world context, …
Building the Value Machine
Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in …
Global Account Management
Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to …
Understanding the Professional Buyer
Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them …
Building the Value Machine
Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in …
Understanding the Professional Buyer
Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them …
Key Account Management
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on …
Global Account Management
Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to …
Key Marketing Skills
Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply marketing strategies in a real-world context, …