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The Global Impact of Social Innovation
Social Innovation is not just a buzzword, it’s a global opportunity. However, it is also a very wide and heterogeneous field. The aim of this book is to give the reader different …
International Business Transactions and Taxation
Recent developments in the taxation of international enterprises are driven by the Organisation for Economic Co-operation and Development (OECD) of the Base Erosion and Profit …
The Illusion of Control
This book comprehensively assesses the growing importance of project data for project scheduling, risk analysis and control. It discusses the relevance of project data for both …
The Neurology of Business
This book describes the neurology of a business as a new dimension of organization and as a basis for success in a complex world. Comparing organizations with living organisms, it …
Entrepreneurship in the Digital Era
Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The changes of the environmental factors …
Business Opportunities and Risks in China
The rise of China poses a significant challenge to the existing, Western-dominated world economic order. The effectiveness of the Regional Comprehensive Economic Partnership (RCEP) …
Intellectual Property Management for Start-ups
This book examines intellectual property (IP) as an important value driver for start-ups. Businesses of all sizes are inevitably confronted with intellectual property issues at …
A Guide to International Trading
This book offers a practical guide for successful international trade operations. Written for MBA students and professionals, it provides tools and best practices for managing and …
Performance Excellence in Marketing, Sales and Pricing
The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The …
Co-Creation Mindset
Co-creation is a major trend in management, yet no one seems to truly know what it is. With numerous examples and a Q&A section, this book explains exactly what co-creation is and …
Cultivating Organizational Excellence
This book offers a comprehensive approach to organizational excellence based on the author’s vast experience in managing excellence at highly innovative and dynamic …
Marketing to the Aging Population
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer …