Sökt på: Böcker av George P. Moschis
totalt 5 träffar
Consumer Behavior over the Life Course
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It …
Academic Research in Business and the Social Sciences
This book provides doctoral students, junior faculty and early-career researchers with guidelines, resources and strategies for performing and publishing academic research …
Consumer Behavior over the Life Course
This book examines consumer behavior using the "e;life course"e; paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social …
Marketing to the Aging Population
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer …
Marketing to the Aging Population
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer …