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How to Use Customer Data
Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When …
Reward Management
Covering theory and practice, Reward Management is an ideal textbook for postgraduate HR students, particularly those taking the CIPD Advanced level module in Strategic Reward …
Survive, Reset, Thrive
Uncertainty is here to stay. Rather than seeing it as an obstacle to overcome, integrate it into your strategic approach to invigorate your high-growth potential and outperform …
Research Methods in Human Resource Management
Fully updated throughout, this fifth edition is essential reading for master's-level CIPD and non-CIPD students alike. Balancing theoretical frameworks and practical guidance, …
The Business of Metaverse
The metaverse is so much more than just a technology and immersive experience. Join digital visionary and global platform innovation expert David Palmer on this exciting journey …
Marketing Communications
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's …
Talent Acquisition Excellence
Are talent acquisition technologies really making a difference? Which capabilities should I care about and how do I use them? Are recruitment analytics necessary? Talent …
Brand Management
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical …
Reimagining Luxury
It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically …
Data-Driven Personalization
Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be …
Lowe's Transport Manager's and Operator's Handbook 2024
Lowe's Transport Manager's and Operator's Handbook 2024 offers crucial guidance on changes within the transport and haulage industry, providing a clear and concise approach to …