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totalt 46 träffar
Attracting Investors
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" …
Strategicheskij menedzhment po Kotleru. Luchshie priemy i metody
Tsitata "Kompanii nuzhdajutsja v strategii, chtoby verno rasstavljat prioritety pri raspredelenii resursov. Krome togo, ona nuzhna im, chtoby adekvatno reagirovat na izmenenija v …
Marketing Insights from A to Z
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, …
Arts Marketing Insights
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific …
Good Works!
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing …
Lateral Marketing
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and …
Marketing 3.0
Kan virksomheder både arbejde for menneskeheden og for profitten? Det mener en af verdens mest betydningsfulde businesstænkere marketingguruen Philip Kotler. Faktisk er de nødt …
Transformational Sales
?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration …
Marketing 4.0
Osnovy marketinga
Novoe izdanie "Osnov marketinga" (evropejskoe izdanie), napisannoe osnovatelem nauki marketinga Filipom Kotlerom v soavtorstve s Gari Armstrongom, Dzhonom Sondersom i Veronikoj …
Principles of Marketing [High School Edition]
The Quintessence of Strategic Management
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, …