Sökt på: Böcker av Waldemar Pfoertsch
totalt 21 träffar
Globalization of Chinese Companies
China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key …
An Instructor's Manual to H2H Marketing Case Studies
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion …
Marketing humanistico
El mundo, como en toda epoca de crisis, oportunidad y cambio, se esta redefiniendo en varias de sus dimensiones. El Marketing, que atraviesa nuestras vidas, no puede ser la …
Marketing humanístico
El mundo, como en toda época de crisis, oportunidad y cambio, se está redefiniendo en varias de sus dimensiones. El Marketing, que atraviesa nuestras vidas, no puede ser la …
H2H Marketing
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and …
Globalization of Chinese Companies
China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key …
Transformational Sales
?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration …
Transformational Sales
?Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration …
Going Abroad 2014
Going abroad - How to understand foreign markets and do business around the globeUnderstanding foreign culture is essential for all business people around globe. With this …
B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the …
B2B Brand Portfolio Strategy
H2H Marketing
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and …