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Ré-inventer les marques
pocket,
2012,
Franska,
ISBN 9782212555448
New Strategic Brand Management
E-bok,
2012,
Engelska,
ISBN 9780749465162
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to …
Les remarques à l'épreuve de la pratique
pocket,
2002,
Franska,
ISBN 9782708127340
Chapitres courts centr s sur une id e forte.