Sökt på: marknadsföring

Discover what makes a marketing campaign successful in this rapidly developing region through the Arab edition of this widely acclaimed textbook. Kotler and Armstrong’s hugely …

This proceedings volume provides current research on emerging issues in business, economics and finance in the global economy with particular emphasis on Eastern Europe.

Marketing was designed to show todays social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with …

This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were …

There are unique greening solutions and practices that help create a lifestyle shift, improving the health of living and working spaces for its occupants from a personal, business, …

This volume evaluates the implications of change for the providers and consumers of post-1988 secondary education for the 21st century. The issues covered include school …

Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and …

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind a book that revolutionized …

Over the past decade, platforms have spread through many industries and generated an increasing share of the global economy. Many of the world’s most valuable companies have …

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, (IU Internationale Hochschule), Sprache: Deutsch, Abstract: Nicht alle …