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Every manager knows that robust strategy plays a crucial role in any enterprise. Yet for all the publications that have been written on the subject, three things remain true. …

Sheila A. Anderson is a master at bringing forward the inner and outer expression and connecting it with the experience of an individual to form a remarkable personal brand that …

Facts101 is your complete guide to Marketing Communications, A Brand Narrative Approach. In this book, you will learn topics such as as those in your book plus much more. With key …

The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as …

SEIS NOCHES DE SEDUCCIÓNPara Tessa Parker lo más embriagador de su trabajo era su jefe. Sin embargo, no había conseguido que Noah Graystone la considerara algo más que su eficiente …

A strong brand is a key factor in business success, both in the short-term and in the long-term. Brands help to provide a better understanding of the corporate and commercial …

The turn of the balance Book I examines the quiet disparities between privilege and hardship through parallel lives shaped by class, duty, and unseen injustice. Set against a …

The Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous. With two-thirds of the …

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes.