Sökt på: Böcker från förlaget goodfellow Publishers Limited
totalt 135 träffar
Event Impact Assessment
Impact assessment can be highly technical and complex, requiring a broad knowledge base and diverse skills, but like evaluation, it is a process fraught with philosophical, …
Crisis Management and Recovery for Events
The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of ‘Theory’ and ‘Cases’, it presents cases from sports …
The Spa Manager’s Essential Guide
* Focuses on key areas highlighted by industry leaders as lacking in today’s spa managers/directors * Provides practical spa management guidance, in an ‘easy to read’ style, …
Interpretation and Tour Leadership
Interpretation and Tour Leadership: Principles and Practices of Tour Guiding is a complete manual to tour guiding that is based on the author’s first-hand experience of training …
The Planning and Management of Responsible Urban Heritage Destinations in Asia
This new and timely book looks at the issue that Heritage in general, and in particular urban heritage in Asia, is at the centre of a perfect storm. Populations are increasing …
Marketing Perspectives
Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing. Areas include some of the most significant …
Marketing Navigation
Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This …
Tracking Tourists
Unlike previous texts that have focussed on migratory patterns of tourists and new mobilities in tourism, Tracking Tourists: Movement and mobility is the first text to address …
Essential Financial Techniques for Hospitality Managers
The second edition of Essential Financial Techniques for Hospitality Managers: a practical approach remains a user friendly and hands-on introduction to finance and accounting in …
Creative B2B Branding (No, Really)
B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how …
Events Management
Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the …
Marketing Planning: Models and Frameworks
This book is everything students would expect of an introduction to marketing planning, models and frameworks. It’s concise, accessible and academically rigorous. But it’s also …