Sökt på: Böcker av Malcolm McDonald
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Key Account Management
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone …
Web Security For Developers
Every website today is vulnerable to attack and a compromised website can ruin a company's reputation. Web Security Basics for Developers covers everything a web developer needs to …
Marketing Navigation
Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This …
Market Segmentation
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for …
Malcolm McDonald on Value Propositions
While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them …
Malcolm McDonald on Key Account Management
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and …
Equity and Trusts Revision Concentrate Pack
These two revision and study guides have been packaged together to offer you great value when you're looking to get the most out of your revision. Equity & Trusts Concentrate is …
Marketing Plans for Services
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors …
Key Account Plans
To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research …
Marketing Planning for Services
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, …
Marketing Plans
The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing …