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Advanced Introduction to Pricing Strategy and Analytics
inbunden,
2023,
Engelska,
ISBN 9781788110075
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world’s leading …
Applied Conjoint Analysis
inbunden,
2014,
Engelska,
ISBN 9783540877523
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying …
Handbook of Pricing Research in Marketing
inbunden,
2009,
Engelska,
ISBN 9781847202406
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological …