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Charles d'Orléans' English Aesthetic
New investigations into Charles d'Orléans' under-rated poem, its properties and its qualities. The compilation Fortunes Stabilnes, the English poetry Charles d'Orléans wrote in the …
Customer Relationship Management
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates …
Artistic Bedfellows
Artistic Bedfellows is an international interdisciplinary collection of historical essays, critical papers, case studies, interviews, and comments from scholars and practitioners …
Customer Relationship Management
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates …
Customer Relationship Management
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates …
Competing on Value
Aimed at marketing personnel, strategic managers, MBA students and CEO's, this book demonstrates the importance of having a brand which both reflects and is carried by the whole …
Creating a Company for Customers
Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that …