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Relationship Marketing in the Digital Age
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship …
Handbook on Customer Centricity
'A must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications …
Customer Engagement Marketing
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for …
A descriptive syntax of the Ormulum
The Intelligent Marketer’s Guide to Data Privacy
**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.**Firms are collecting and analyzing customer data at an ever increasing rate in …
Sports Talk
provide[s] informative and entertaining browsing, depicting how filled our language is with sports metaphors, many of whose derivations are little known: `the devil to pay,' …
Speaking of Animals
Entries include a definition, date of first use, source of the definition, animal on which it is based, and more
Marketing Channel Strategy
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have …