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Key Marketing Metrics
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and …
Key Marketing Metrics
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and …
Marketing Metrics
Your Definitive, Up-to-Date Guide to Marketing Metrics-Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the …
Marketing Metrics
Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help …
Definitive Guide to Marketing Analytics and Metrics (Collection)
A brand new collection introducing todays most powerful strategies and techniques for measuring and optimizing marketing 3 authoritative books, now in a convenient e-format, at a …
Your Guide To Entertainment Marketing and Performance (Collection)
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means …
Marketing Metrics
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly …
Marketing Strategy from the Masters (Collection)
Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books …