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Marketing Metrics
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly …
Key Marketing Metrics
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and …
Marketing Metrics
Your Definitive, Up-to-Date Guide to Marketing Metrics-Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the …
Marketing Metrics
Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help …
Key Marketing Metrics
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and …
Managing Risk in Globalized Supply Chains
Policymakers have increased emphasis on national security risks deriving from globalization of weapon system supply chains. This report addresses the challenges the U.S. Air Force …
Marketing Metrics
Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the …