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Key Account Management
E-bok,
2015,
Engelska,
ISBN 9780749469412
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on …
Understanding the Professional Buyer
E-bok,
2010,
Engelska,
ISBN 9780749461478
Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them …
Building the Value Machine
E-bok,
2009,
Engelska,
ISBN 9780749458645
Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in …