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Business Project Management and Marketing
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order …
Business Project Management and Marketing
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order …
Business Relationship Management and Marketing
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and …
Business Relationship Management and Marketing
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and …
Fundamentals of Business-to-Business Marketing
?This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business …
Fundamentals of Business-to-Business Marketing
?This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business …