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New Brand Leadership
E-bok,
2015,
Engelska,
ISBN 9780134194516
New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors' 50+ years of combined experience …
E-bok
Titeln har utgått ur sortimentet
Six Rules of Brand Revitalization
E-bok,
2016,
Engelska,
ISBN 9780134507958
Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? …