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totalt 3 träffar
New Brand Leadership
E-bok,
2015,
Engelska,
ISBN 9780134194516
New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors' 50+ years of combined experience …
E-bok
Titeln har utgått ur sortimentet
Six Rules of Brand Revitalization
E-bok,
2016,
Engelska,
ISBN 9780134507958
Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? …
Paradox Planet
E-bok,
2017,
Engelska,
ISBN 9781480846845
Beginning with the Age of We in the 1950s and moving to the Age of Me to todaythe Age of Ithis book examines how polarization and anger has changed how companies must manage their …