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ALL NEW Don't Think of an Elephant!
"e;[Lakoff is] the father of framing."e;-The New York Times"e;An indispensable tool for progressives-packed with new thinking on framing issues that are hotly debated …
Auf leisen Sohlen ins Gehirn
80 Prozent unseres Denkens bleiben unbewusst und werden durch Metaphern und Deutungsrahmen geprägt. Unser vermeintlich freies Denken wird durch diejenigen beeinflusst, die bewusst …
Political Mind
Metaphors We Live By
The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, …
Your Brain's Politics
At first glance, issues like economic inequality, healthcare, climate change, and abortion seem unrelated. However, when thinking and talking about them, people reliably fall into …
More than Cool Reason
"e;The authors restore metaphor to our lives by showing us that it's never gone away. We've merely been taught to talk as if it had: as though weather maps were more 'real' …
Moral Politics
When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George …
Women, Fire, and Dangerous Things
"e;Its publication should be a major event for cognitive linguistics and should pose a major challenge for cognitive science. In addition, it should have repercussions in a …