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totalt 3 träffar
Cross-Cultural Buyer Behavior
inbunden,
2007,
Engelska,
ISBN 9780762314126
The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and …
Measurement and Research Methods in International Marketing
inbunden,
2011,
Engelska,
ISBN 9781780520940
Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and …
New Directions in International Advertising Research
inbunden,
2002,
Engelska,
ISBN 9780762309504
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and …