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Reviving Traditions in Research on International Market Entry
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry …
Reassessing the Internationalization of the Firm
As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of …
Advances in Industrial and Labour Relations
This volume discusses such topics as where we stand in industrial relations and human resources, critical junctures in the transformation of industrial relations systems, and …
Entrepreneurship in International Marketing
"The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several …
Study Abroad
Business educators everywhere are looking for opportunities where students can gain experiences through study or work in an international context. Study abroad offers meaningful …
International Marketing Research
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by …
Cross-Cultural Buyer Behavior
The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and …
Advances in International Marketing
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality …
International Marketing in the Fast Changing World
Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging …
Developments in Australasian Marketing
"Developments in Australasian Marketing" presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the …
International Marketing
The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and …
Measurement and Research Methods in International Marketing
Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and …