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Football Management
Football Managers have to deal with a number of unique pressures, yet the challenges of the football manager are similar to those of managers in other sectors. This book examines …
Football Brands
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship …
Football Management
Football Managers have to deal with a number of unique pressures, yet the challenges of the football manager are similar to those of managers in other sectors. This book examines …
Football Brands
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship …