Sökt på: Böcker av Shelby D. Hunt
totalt 4 träffar
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an …
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "e;philosophy debates"e; raging throughout the field of marketing. …
Marketing Theory
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses …
Marketing Theory
One of the true classics in Marketing is now thoroughly revised and updated. "e;Marketing Theory"e; is both evolutionary and revolutionary. As in earlier editions, Shelby …