Sökt på: Böcker av Ross Brennan
totalt 14 träffar
Marketing: An Introduction, European Edition
"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
Business-to-Business Marketing
Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide …
Business-to-Business Marketing
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to …
Teaching Marketing
Business-to-Business Marketing
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to …
Marketing: An Introduction, European Edition
Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and …
Life Acording to Kilroys and the Hawk
Contemporary Strategic Marketing
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis …
Back Pocket Coach
Business-to-Business Marketing
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to …
Contemporary Strategic Marketing
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis …
Teaching Marketing
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The …