Sökt på: Böcker av Robert G. Picard
totalt 30 träffar
Digital Terrestrial Television in Europe
Digital technology for the production, transmission, and reception of television is expected to replace analogue transmission throughout the world. The timetable for this …
Media Clusters
This impressive new volume uniquely focuses on the phenomenon of media clusters and is designed to inform policy makers, scholars, and media practitioners about the underlying …
Media Clusters
Kidnapping of Journalists
The vulnerability of journalists to kidnappings was starkly illustrated by the killing of James Foley and Steven Sotloff by Islamic militants in 2014. Their murder underscored the …
Media Product Portfolios
Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, …
Policy and Marketing Strategies for Digital Media
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine …
The Euro Crisis in the Media
The Euro Crisis produced the most significant challenge to European integration in 60 years testing the structures and powers of the European Union and the Eurozone and threatening …
Policy and Marketing Strategies for Digital Media
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine …
Policy and Marketing Strategies for Digital Media
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine …
Media Firms
Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and …
Media and Communications Policy Making
This textbook focuses on how media and communications policy is made and what influences its design. It explores the structures and processes in which policymaking takes place …
Media Product Portfolios
Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, …