Sökt på: Böcker av Per Skålén
totalt 9 träffar
Service logic
What is service logic? What does it mean to manage and analyze organizations based on a perspective of service logic? Service logic may be contrasted with a goods logic, which used …
Tjänstelogik
Vad är tjänstelogik och vad innebär det att leda och analysera företag och andra verksamheter utifrån tjänstelogik? Tjänstelogikens centrala byggstenar – värdesamskapande, …
Marketing Discourse
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the …
Managing Service Firms
Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that …
Hälsans styrning av arbetet
Denna antologi utmanar etablerade sanningar i dagens undervisning, forskning och debatt om relationen mellan arbete och hälsa. Utifrån aktuell forskning analyserar författarna …
Marketing Discourse
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the …
Marketing Discourse
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the …
Marketing Discourse
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the …
Managing Service Firms
Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that …